Why should you consider the idea of being more marketable? Maybe the first question you have is, “what does it even mean Greg, be more marketable?”
I’m so glad you asked. And I have honestly had this question recently, and it got me thinking.
My intention when I started this business was to help people with their message, their copy, and their talks, so that they can then market themselves with confidence. Being more marketable means you reach more of your ideal people and make a bigger difference. It also means more confidence. Confidence gives you more courage to take the leap, the risks.
Below are 10 things I’ve identified to help you be more marketable and by extension, become more of the person or business owner you dream of being.
1. Be clear about whom, what and how
Whom is it that you most want to work with or serve? Even the gazillion individuals who buy a product, say Coca-Cola, have defining characteristics that inform the personality or vibe of the group. The marketing team’s job is to nail those characteristics. Gazillion or not, they have a clear bio of their buyers. It’s way easier for us, with smaller markets and ideal clients.One of the reasons you hesitate to drill down is FOMO. Fear of missing out on a client. You won’t, but you might miss out on working with someone you don’t like or don’t get. The other reason is not so nice of me to say, but here goes. Laziness.
Market research takes time. Finding out what the market wants vs “I think I’ll run a program, what should I charge? $497 sounds good.” And no one shows up… why?
Because you didn’t ask the market — your people — what they want, and if you don’t know them well, your sales copy won’t be speaking their language. If you aren’t clear, find a way to get there.
2. Be powerful in your message, your marketing, your pitch and your web-o-gram.
Say what you mean and why you are the expert, and not what everyone else says.
3. Be out there.
Yes, success in business and life is an inside job, but you must get outside to where the people are. Show up in person. Show up powerfully.
4. Be You — the real you, the juicy one, the one who solves problems for your friends and family easily.
The one you see in your daydreams who is rocking it from stage or in a mastermind or selling like the experts.
5. Be the WOW your people crave.
Romance your tribe, your clients, yourself too.
6. Be generous with your best stuff; the valuable goods, not just fluff or filler.
When you can connect with people on a free level they are likely to want more.
7. Be anything but boring.
Don’t be a talking head; read all of your written material aloud before you publish it and listen for the boring words and phrases. And remember, shorter is better.
8. Be consistent in your daily activities, but only the ones that bring you the return on your time investments that you want.
9. Be-lieve in what you do.
But really, truly, deeply. Or make it so you can. Change is always possible. If you don’t, all of your marketing will fall flat and carry that subtle message.
10. Be courageous.
Be courageous where it counts; in love and in your full expression — whether that’s art, business, parenting, sales, or self.
Doing work in all of these areas will result in you being more of many things, not just marketable. Once you ditch copycat marketing where one idea fits thousands — and I know it’s easy to fall into thinking that will work — then you can be seen and heard. Once you take time to write a unique, powerful, and clear message, you’ll feel confident, maybe even courageous. People follow people like that. And you’ll have the luxury to market less and become known for more.
Here’s to being more marketable!