In Las Vegas, on October 1, 2017, a gunman impacted the lives, friends, families, and community members of 58 people. As it is with all tragedy, when we aren’t impacted directly, our attention moves on to the day-to-day. It’s normal, and necessary in order for life to...
The problem is not your service or product It’s how you talk about it. It isn’t that your product doesn’t work, you aren’t that good, or your service doesn’t provide value. You aren’t clear about how you help, why you are different, or what problem you solve....
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