I’ve got some bad news for you. How bad? Soda up your nose from laughing bad, but this is so not funny. Some of you already know this and I hate to rub salt in that almost-healed wound but here goes: You can spend, aka lose, a shit-ton of money on ad campaigns and get...
“Will I get better results if we change the call to action?” “Is your sales page copy going to sell this thing?” “If I optimize my website’s home page for better conversions, will that help?” If this is the year to get more leads and convert more of them into paying...
There’s no escaping it. A barrage of offers and exhortations to PLAN THE NEW YEAR surround us! Ugh. Really? “I’m so not a planner!” your holiday addled brain shouts at the mere mention of it. I feel you and your pain; I was like that for many years. Now I’m a non-plan...
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