In the world of getting found online, SEO ranks high (sorry for the pun) on the list of things you want to know about. But for most of us it’s a topic we assume we’ll never master, don’t have time to learn, never mind apply, and secretly hope isn’t as important as...
What’s a landing page? Dig around the world of digital marketing and you’ll see two competing definitions. The dictionary says, the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page. To which I say,...
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