Remember when you were a kid and you worked really hard on your science project or book report, poured your little genius self into it slavishly, knowing you were going to nail an A, maybe even an A+? What did it feel like when that A went to the geek who sat next to...
What’s new in your world? As promised a couple of weeks ago I’ve got something new to share, it’s the Mavens of Marketing interview series. Maven; noun, an expert or connoisseur. Why an interview series? Because I think talking to someone I admire and can learn from...
Super Bowl ads. Imagine spending millions of dollars to get your one big idea in front of millions of people who may or may not be your ideal client, do it in 30 seconds, and keep your job. I had a few faves, Kia with Josh Jacobs, Google – Loretta, and some I thought...
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