How to Write the Best Tagline and Why You Must
Tagline writing, not unlike naming — products, services, babies — deserves a special place in...
Say It More Powerfully, the Blog
The Cult, Psychic Surgery, and Sales
Washington Square Park, NYC, summertime. The park is full of people. Stoned, sober, singing, smooching,...
9 ways to boost your email results — July Round-Up
Ever send someone a present, like a pair of chocolate mice with satin tails, just...
Social Media and Covid19 — Round-Up
Control and certainty are for someday. Right now, we’ll settle for — no, we crave...
Visited your website lately?
Imagine. That your website is a house (it is the home of your business), in...
Not the same old copywriting dos and don’ts
If you are in business, then you need copy. Your website = Copy Emails to...
Round-Up: Email Marketing, what works — the 2020 edition
Remember when you were a kid and you worked really hard on your science project...
(Interview) Ash Ambirge, Radical Self Reliance, and her new book
What’s new in your world? As promised a couple of weeks ago I’ve got something...
Got a good answer for “What do you do”?
Super Bowl ads. Imagine spending millions of dollars to get your one big idea in...