Aug 12, 2021 | Be More Marketable |
We’ve all seen them and maybe someone you know has used them… The excited business team high-fiving, the woman laughing alone with salad, the endless word clouds, some with hands across the sea like fist bumping. It doesn’t have to be this way, people. First, why...
Jun 18, 2021 | Be More Marketable |
What fresh hell is this, you ask? Google is back with a new round of updates on how and to whom it sends searchers. New algorithms rarely bring good news. Take Facebook’s ever changing secretive system for sharing your news or banishing you to social Siberia, for...
Mar 25, 2021 | Marketing ideas, Podcasting |
Last week’s episode covered online platforms that bring podcast hosts and guests together as well as agencies for hire to get you booked. Please note, despite what the marketing says on some of those sites, the hottest podcasts out there are not likely to be found...
Mar 18, 2021 | Marketing ideas, Podcasting |
Got a podcast? Hosting a podcast isn’t everyone’s idea of a good time. A good time would be sipping an adult beverage (or aged Sumatra, depending on the time of day), while someone else does all the legwork of… finding guests, vetting them to ensure they can speak in...
Nov 4, 2020 | Be More Marketable |
Tagline writing, not unlike naming — products, services, babies — deserves a special place in hell. It is a vexing and time-consuming process, not unlike going to Motor Vehicles or being on hold with your wireless company. Nonetheless our businesses, products and...
Oct 7, 2020 | Be More Marketable |
Washington Square Park, NYC, summertime. The park is full of people. Stoned, sober, singing, smooching, solitary; all sitting on benches and the steps around the fountain. No shortage of marks. Our orders were to approach people, sit next to them, and ask, “Hey, hi,...
Jul 29, 2020 | Be More Marketable |
Ever send someone a present, like a pair of chocolate mice with satin tails, just for the heck of it or maybe as a thank you for a referral? Maybe you prefer a book or gift card with a note. Regardless, you don’t expect anything in return, right? How about...
Jun 24, 2020 | Be More Marketable |
Control and certainty are for someday. Right now, we’ll settle for — no, we crave — comfort, entertainment, community. We reach for stories of real people’s experiences to unite us and swipe or look away from tone deaf, lifestyles-of-the-rich-and-famous drivel. What a...
May 14, 2020 | Be More Marketable |
Imagine. That your website is a house (it is the home of your business), in a neighborhood (your niche), filled with similar houses, (every other business like yours). Is yours a McMansion or a country cottage? We buy or rent living spaces (hire service providers or...
Apr 10, 2020 | Be More Marketable |
If you are in business, then you need copy. Your website = Copy Emails to your list = Copy Product descriptions = Copy Sales and landing pages = Copy Blog posts = Copy Headlines, taglines, bios, intros: copy, copy, copy. That list is enough to make me want to lay down...
