Feb 22, 2022 | Be More Marketable |
Right before I sat down to begin an email to you all, I got an email from an almost-client who wanted to move her start date from February 14th to March 15th. Hardly enough to rend garments over, but it put me in a mood. “Wordle,” my husband said from across the room....
Dec 29, 2021 | Be More Marketable |
It’s almost tax time, well, in the way that time zooms by faster than ever almost time. That means itemizing expenses for those all-important tax deductions. It also means we get to see how many apps or SAAS (Software as service) productivity tools and other...
Dec 23, 2021 | Be More Marketable |
Prefer audio? Listen to this article here. http://rebelliouswellnessover50.com/wp-content/uploads/2021/12/122321_presence.mp3 Fire up the theme song from Frozen if you must, just don’t ask me to sing along. It’s catchy but screechy. Anyway, Frozen’s not why I’m here....
Aug 12, 2021 | Be More Marketable |
We’ve all seen them and maybe someone you know has used them… The excited business team high-fiving, the woman laughing alone with salad, the endless word clouds, some with hands across the sea like fist bumping. It doesn’t have to be this way, people. First, why...
Jun 18, 2021 | Be More Marketable |
What fresh hell is this, you ask? Google is back with a new round of updates on how and to whom it sends searchers. New algorithms rarely bring good news. Take Facebook’s ever changing secretive system for sharing your news or banishing you to social Siberia, for...
Mar 25, 2021 | Marketing ideas, Podcasting |
Last week’s episode covered online platforms that bring podcast hosts and guests together as well as agencies for hire to get you booked. Please note, despite what the marketing says on some of those sites, the hottest podcasts out there are not likely to be found...
Mar 18, 2021 | Marketing ideas, Podcasting |
Got a podcast? Hosting a podcast isn’t everyone’s idea of a good time. A good time would be sipping an adult beverage (or aged Sumatra, depending on the time of day), while someone else does all the legwork of… finding guests, vetting them to ensure they can speak in...
Nov 4, 2020 | Be More Marketable |
Tagline writing, not unlike naming — products, services, babies — deserves a special place in hell. It is a vexing and time-consuming process, not unlike going to Motor Vehicles or being on hold with your wireless company. Nonetheless our businesses, products and...
Oct 7, 2020 | Be More Marketable |
Washington Square Park, NYC, summertime. The park is full of people. Stoned, sober, singing, smooching, solitary; all sitting on benches and the steps around the fountain. No shortage of marks. Our orders were to approach people, sit next to them, and ask, “Hey, hi,...
Jul 29, 2020 | Be More Marketable |
Ever send someone a present, like a pair of chocolate mice with satin tails, just for the heck of it or maybe as a thank you for a referral? Maybe you prefer a book or gift card with a note. Regardless, you don’t expect anything in return, right? How about...
