Jun 24, 2020 | Be More Marketable |
Control and certainty are for someday. Right now, we’ll settle for — no, we crave — comfort, entertainment, community. We reach for stories of real people’s experiences to unite us and swipe or look away from tone deaf, lifestyles-of-the-rich-and-famous drivel. What a...
May 14, 2020 | Be More Marketable |
Imagine. That your website is a house (it is the home of your business), in a neighborhood (your niche), filled with similar houses, (every other business like yours). Is yours a McMansion or a country cottage? We buy or rent living spaces (hire service providers or...
Apr 10, 2020 | Be More Marketable |
If you are in business, then you need copy. Your website = Copy Emails to your list = Copy Product descriptions = Copy Sales and landing pages = Copy Blog posts = Copy Headlines, taglines, bios, intros: copy, copy, copy. That list is enough to make me want to lay down...
Feb 19, 2020 | Be More Marketable |
Remember when you were a kid and you worked really hard on your science project or book report, poured your little genius self into it slavishly, knowing you were going to nail an A, maybe even an A+? What did it feel like when that A went to the geek who sat next to...
Feb 12, 2020 | Be More Marketable |
What’s new in your world? As promised a couple of weeks ago I’ve got something new to share, it’s the Mavens of Marketing interview series. Maven; noun, an expert or connoisseur. Why an interview series? Because I think talking to someone I admire and can learn from...
Feb 6, 2020 | Be More Marketable |
Super Bowl ads. Imagine spending millions of dollars to get your one big idea in front of millions of people who may or may not be your ideal client, do it in 30 seconds, and keep your job. I had a few faves, Kia with Josh Jacobs, Google – Loretta, and some I thought...
Aug 16, 2019 | Be More Marketable |
Do you have a ready answer for the question, Why does your website exist? (Or if you are just building one, “What is the purpose of this site?”) If your first thought was, “Because everyone needs a website,” let’s go deeper. Your website should have a “why” and it...
Jul 18, 2019 | Be More Marketable |
A few months ago I did a popular round up on SEO. This one is different. That was a “why it’s important” and this one is more of a roll up your sleeves and do stuff article. This one is a tips list of things most anyone can do that will improve your organic search...
May 16, 2019 | Be More Marketable |
My ire is up, and it’s time for a ranticle. The welcome call was over the top, full of promises of timely delivery and stellar work. Then came the hand-written, new client welcome card. Wow. All of that had you feeling they “got you”, when in fact, you were about to...
Apr 25, 2019 | Be More Marketable |
This round up is for anyone who has at least one person (not your mom) on an email list. Unless your mom is an ideal prospect. Wait, that word “prospect” — it’s so cold, so salesy. Rewind. “Unless your mom is your dream client.” It’s also for those who have a list...
