Mar 28, 2019 | Be More Marketable |
In the world of getting found online, SEO ranks high (sorry for the pun) on the list of things you want to know about. But for most of us it’s a topic we assume we’ll never master, don’t have time to learn, never mind apply, and secretly hope isn’t as important as...
Mar 13, 2019 | Be More Marketable |
What’s a landing page? Dig around the world of digital marketing and you’ll see two competing definitions. The dictionary says, the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page. To which I say,...
Feb 28, 2019 | Be More Marketable |
You’ve spent a good deal of time, if you’re a DIY-er, or beaucoup money on that website. It’s beautiful, responsive. When you announced it to your list — and friends and family — everyone said, “Wow, it’s really great!” Your lead magnet is above the fold, the call to...
Feb 21, 2019 | Be More Marketable |
Why would I devote an entire round-up to one little thing like a #? Couple of reasons. If you’re on social media and not using them you’re missing opportunities to connect. If you’re using them wrongly — that’s from the grammar school that gave us “bigly” your...
Feb 6, 2019 | Be More Marketable |
You worked for weeks, (allowing for resistance and perfectionism, maybe months,) to create the perfect lead magnet or talk to build your list. Like a Ruby-throated Hummingbird who builds her nest from bark, leaf strands and silk fibers, you pulled in just the right...
Jan 24, 2019 | Be More Marketable |
I’ve got some bad news for you. How bad? Soda up your nose from laughing bad, but this is so not funny. Some of you already know this and I hate to rub salt in that almost-healed wound but here goes: You can spend, aka lose, a shit-ton of money on ad campaigns and get...
Jan 9, 2019 | Be More Marketable |
“Will I get better results if we change the call to action?” “Is your sales page copy going to sell this thing?” “If I optimize my website’s home page for better conversions, will that help?” If this is the year to get more leads and convert more of them into paying...
Jan 3, 2019 | Be More Marketable |
There’s no escaping it. A barrage of offers and exhortations to PLAN THE NEW YEAR surround us! Ugh. Really? “I’m so not a planner!” your holiday addled brain shouts at the mere mention of it. I feel you and your pain; I was like that for many years. Now I’m a non-plan...
Dec 12, 2018 | Be More Marketable |
Algorithms change and once-hot ideas are incinerated — think Myspace, Digg, Friendster, and Orkut. Marketing is, at first, an experiment — then you find something that works and run with it. Sooner or later it will be time to shake things up. Maybe that time is...
Nov 15, 2018 | Be More Marketable |
You take a selfie why? Because it’s a thing. And no matter how hard you try you can’t have your selfie look like me, your neighbor, or your bestie. Not that you’d want that anyway. You are unique and unless you have a twin, you are probably happy looking like you and...
