Need leads? Don’t send ‘em to your website
You’ve spent a good deal of time, if you’re a DIY-er, or beaucoup money on...
Say It More Powerfully, the Blog
Round Up—The Hashtags Best Practices Edition
Why would I devote an entire round-up to one little thing like a #? Couple...
You had them at “hello” — Now what?
You worked for weeks, (allowing for resistance and perfectionism, maybe months,) to create the perfect...
Monthly round-up — The Copy That Converts Edition
I’ve got some bad news for you. How bad? Soda up your nose from laughing...
Results are never the result of one thing in marketing
“Will I get better results if we change the call to action?” “Is your sales...
When you hate to plan but know you “should”
There’s no escaping it. A barrage of offers and exhortations to PLAN THE NEW YEAR...
Round Up — The Future of Marketing
Algorithms change and once-hot ideas are incinerated — think Myspace, Digg, Friendster, and Orkut. Marketing...
Your pitch is not a selfie — How to stand out
You take a selfie why? Because it’s a thing. And no matter how hard you...
Wisdom from George Kao on ethical marketing
One of the main causes of foul language usage in otherwise ordinarily polite people is...