Results are never the result of one thing in marketing
“Will I get better results if we change the call to action?” “Is your sales...
Say It More Powerfully, the Blog
When you hate to plan but know you “should”
There’s no escaping it. A barrage of offers and exhortations to PLAN THE NEW YEAR...
Round Up — The Future of Marketing
Algorithms change and once-hot ideas are incinerated — think Myspace, Digg, Friendster, and Orkut. Marketing...
Your pitch is not a selfie — How to stand out
You take a selfie why? Because it’s a thing. And no matter how hard you...
Wisdom from George Kao on ethical marketing
One of the main causes of foul language usage in otherwise ordinarily polite people is...
Round-up: The Podcast Edition and why not everyone should go there
For the past few months I’ve been learning all I can about podcasting and what it...
The goldfish theory won’t apply if you do this in your writing
How many times have you heard someone say “People have the attention span of goldfish...
Most testimonials suck. How to get — or give — one of value
Ok, you may not have been expecting the word suck from me, but I’m a...
The Most Important Marketing Tip I’ve Got
The smell of Coppertone “lotion,” we used to call it, (currently, “sunscreen”) has the power...