Most testimonials suck. How to get — or give — one of value
Ok, you may not have been expecting the word suck from me, but I’m a...
Say It More Powerfully, the Blog
The Most Important Marketing Tip I’ve Got
The smell of Coppertone “lotion,” we used to call it, (currently, “sunscreen”) has the power...
404 Page Not Found — Something needs your attention
That beautiful website you worked so hard on and checked 12 times for glitches before...
Lose your mind (in a manifesto) Part 2
Last week my bold claim was that in order to get to clarity on your...
Lose your mind. Find clarity.
In my humble opinion, what’s missing on the way to clarity — and why so...
Can you tell me why you’re the better choice?
It’s planting season. My usual part-time workload has temporarily doubled. My expertise is in flowering...
Monthly round up of marketing tips and strategies
This month marks the first of what will be a once monthly — for now...
The Passive Income Myth
According to the IRS there are three categories of income: Active, passive, and portfolio. Active...
Sign Up Now is a call to action on life support. What to say instead
Some might even say the ubiquitous “Sign up now” in proximity to the words Newsletter...