How to Write the Best Tagline and Why You Must
Tagline writing, not unlike naming — products, services, babies — deserves a special place in...
How to Write the Best Tagline and Why You Must
The Cult, Psychic Surgery, and Sales
Washington Square Park, NYC, summertime. The park is full of people. Stoned, sober, singing, smooching,...
9 ways to boost your email results — July Round-Up
Ever send someone a present, like a pair of chocolate mice with satin tails, just...
Social Media and Covid19 — Round-Up
Control and certainty are for someday. Right now, we’ll settle for — no, we crave...
Visited your website lately?
Imagine. That your website is a house (it is the home of your business), in...
Not the same old copywriting dos and don’ts
If you are in business, then you need copy. Your website = Copy Emails to...
Round-Up: Email Marketing, what works — the 2020 edition
Remember when you were a kid and you worked really hard on your science project...
(Interview) Ash Ambirge, Radical Self Reliance, and her new book
What’s new in your world? As promised a couple of weeks ago I’ve got something...
Got a good answer for “What do you do”?
Super Bowl ads. Imagine spending millions of dollars to get your one big idea in...