Aug 12, 2021 | Be More Marketable |
We’ve all seen them and maybe someone you know has used them… The excited business team high-fiving, the woman laughing alone with salad, the endless word clouds, some with hands across the sea like fist bumping. It doesn’t have to be this way, people. First, why...
Jun 18, 2021 | Be More Marketable |
What fresh hell is this, you ask? Google is back with a new round of updates on how and to whom it sends searchers. New algorithms rarely bring good news. Take Facebook’s ever changing secretive system for sharing your news or banishing you to social Siberia, for...
Nov 4, 2020 | Be More Marketable |
Tagline writing, not unlike naming — products, services, babies — deserves a special place in hell. It is a vexing and time-consuming process, not unlike going to Motor Vehicles or being on hold with your wireless company. Nonetheless our businesses, products and...
Oct 7, 2020 | Be More Marketable |
Washington Square Park, NYC, summertime. The park is full of people. Stoned, sober, singing, smooching, solitary; all sitting on benches and the steps around the fountain. No shortage of marks. Our orders were to approach people, sit next to them, and ask, “Hey, hi,...
Jul 29, 2020 | Be More Marketable |
Ever send someone a present, like a pair of chocolate mice with satin tails, just for the heck of it or maybe as a thank you for a referral? Maybe you prefer a book or gift card with a note. Regardless, you don’t expect anything in return, right? How about...
Jun 24, 2020 | Be More Marketable |
Control and certainty are for someday. Right now, we’ll settle for — no, we crave — comfort, entertainment, community. We reach for stories of real people’s experiences to unite us and swipe or look away from tone deaf, lifestyles-of-the-rich-and-famous drivel. What a...
