
How to Write the Best Tagline and Why You Must
Tagline writing, not unlike naming — products, services, babies — deserves a special place in...
Tagline writing, not unlike naming — products, services, babies — deserves a special place in...
Washington Square Park, NYC, summertime. The park is full of people. Stoned, sober, singing, smooching,...
Ever send someone a present, like a pair of chocolate mice with satin tails, just...
Control and certainty are for someday. Right now, we’ll settle for — no, we crave...
Imagine. That your website is a house (it is the home of your business), in...
If you are in business, then you need copy. Your website = Copy Emails to...
Remember when you were a kid and you worked really hard on your science project...
What’s new in your world? As promised a couple of weeks ago I’ve got something...
Super Bowl ads. Imagine spending millions of dollars to get your one big idea in...