COPYWRITING & COPY REHAB
Greg’s dictionary defines the word “copy” as, “Words combined skillfully that move readers or listeners to take a desired action.”
Not just any words, though.
Words that you would say if you were speaking to that ideal coaching client prospect over lunch in your favorite café or juice bar. (Can juice really be lunch?)
Words that they would relate to immediately.
Words that would set you apart because they speak with your you-ness.
Your freaky, introverted, geeky, cheeky, corporate, academic, or humorous you.
Those words would be blended subtly with a little psychology.
And arranged artfully to capture their attention and hold it like a kid holding a puppy.
Where do you need this stew of word wizardry?
Websites, landing pages, emails, bios, social media posts—pretty much anywhere you want to get noticed by and engage with those ideal client prospects.
If you are a coach, practitioner, expert in personal development, or spiritual mentor and you’re on my site, I guess you fall into one of these 4 categories:
- You need shiny new copy for something.
- You need your dull lackluster copy made shiny and new.
- You have an event, project, or launch coming up and you don’t have the time to write all the copy.
- This category is for those of you who need some word wizardry but you don’t fit into those other categories.
Gregory Anne does magic with words. She skillfully distills my ideas into gems that beautifully capture my message, but also express me as the messenger. As a ghostwriter I understand the challenge this presents and also how essential it is to making the connection with my audience.
If you want to talk about your project right now, on my dime, here’s the calendar link:
My Favorite Copy Projects:
(From scratch or rehab)
- Sales and Landing pages
- Email nurture sequences
- Lead magnets (aka Free digital products including ebooks and reports)
- Webinar script and offers
- Messaging, USPs, taglines
- About pages
Here’s how I wizard
Discovery, Alchemy, Delivery.
Step one, Discovery, has two parts. First, using my proprietary questionnaire and some time on the phone, I learn about you, the whole of who you are, your project, your vision, and what you know about your customers or market now. Next, I head out into the ecosystem your business inhabits to glean insights from it, listen to what your ideal peeps say about their aspirations, desires, and problems.
Step 2: Alchemy is where the magic happens. I blend all of the most important bits of information unearthed during discovery–your voice and theirs, your offer and their dreams, your unique and their craving, into copy that connects and converts your audience.
Step 3: Delivery (And happy dance!) I deliver your shiny new, or better than before, copy and we review each element together. Questions are answered; tweaks are implemented. Then, we put on our best dance tunes and celebrate. (I’ve been called the human metronome because I move to just about anything, but “Sing” by Pentatonix is guaranteed to make me move and sing like I hope no one is listening.)
- A la carte
My restaurant days are showing. This is for you if you have a one-off project, like a landing page or email sequence.
- Monthly Retainer
This is for someone with ongoing writing needs, wants someone on board to write promotions, newsletters, optimize existing copy, and marketing strategy
I’m not the right copywriter for everyone, but then again, I might be exactly the right person to help you put your vision and mission into words that wow and move people to action.