Just like we all do at some point in our business.
But recently I did some work with a brilliant strategist. I liken
him to a brain surgeon who performs psychic surgery — no
knives — and I was awake the whole time.
(That’s totally a real thing. More about this in an upcoming
email.) He helped me discover my ideal client.
The one I’ve been serving all this time but never quite
announced. And I never said “This is my kind of people.”
The type of person where I get to use my strengths and
20 years of entrepreneurial experience, to support them with the
best of my skills and support.
And it's time I spoke up.
If you are a coach or have a business in personal development,
wellness, or spirituality, YOU are my people.
Especially if this is your second career.

(maybe with less sharp teeth though.)
But here’s the thing.
I don’t want to work with people who just “call”
themselves coaches…
I want to work with people who ARE coaches.
And who know they are damn good at what they do — and
want to do more of it.
People who are clear about their offers and services,
and just need more help selling them.
People who are great at what they do, but just
need a little more help with their copy, website, emails, and
video scripts.
And people are smart enough to know they could use help,
and aren’t afraid to invest in themselves or their business.
This person may be you.
Or it may not.
If it’s not, maybe we go our separate ways. (But I’m
keeping the damn Ralph Lauren Blanket!)
And if it is you?
Stand by.
Because your inbox is now going to be a place you go to learn,
shop, and be delighted by what shows up.
Because I’m back, I’m clear, and I’m
ready to kick some ass.
Click here if you want a sneak preview
You with me?
Greg
P.S. Did I ever tell you about the two weeks I was in a cult?
More on that in my next email.