Message Masterclass

CongratulationS!

You are about to shed your squid-like skin and forever be free of boring, unhearable, and do nothing messaging for your business.

Here's what you'll find below...

THE TRAINING

WORKSHEETS

Use these to craft and play with your message(s)...

Pitches for Beginners and Seasoned Pros Who Want more Connection

Boring, Distracting and Meaningless Words to Ditch Now!

Since you signed up for this training, you’ll probably like these Posts:

Aug 15, 2018

The Most Important Marketing Tip I’ve Got

The smell of Coppertone “lotion,” we used to call it, (currently, “sunscreen”) has the power to transport me to all the beaches I’ve loved, all at once. Science tells us that smell is the strongest memory trigger.

start reading

Mar 29, 2018

"Sign Up Now" is a call to action on life support.
What to say instead

Some might even say the ubiquitous “Sign up now” in proximity to the words Newsletter or Updates, is not a call to action at all. Literally, yes, it is telling someone to take an action, but it’s not engaging.

start reading