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Most of us in business have to write. Unless we have someone on our team to hand it off to, like my lucky clients, there are newsletters, landing pages, products, lead magnets, promotions, launches, email sequences and more ways of communicating our value and nurturing our lists.

Throw in that book you’ve been wanting to write — or finish — and one might be tempted to throw in the proverbial towel. This week I’ve rounded up some writing aids; ways to beat writer’s block, templates on hand, and other things that make the business of writing less of a chore.

Even writers get the blues, get blocked, and get a little nutty when the words won’t flow. And we all have cheat sheets, tools, and practices to move the energy.

Here are a few I think are great.

Writer’s block comes to us all

Copy Hackers is a company that teaches conversion copy writing and they give great free content. This article on how to beat writer’s block was contributed to their blog by Pete OC. He’s got a 7-minute system to do just that, but before he gives you his system he addresses “Resistance” as described in Steven Pressfield’s must-read book, The War of Art. He doesn’t quote Pressfield, rather he includes this gem from Anthony Bourdain, RIP. “I understand there’s a guy inside me who wants to lay in bed, smoke weed all day, and watch cartoons and old movies. My whole life is a series of stratagems to avoid and outwit that guy.”  If you can relate, check out the article.

Speaking of Pressfield, best selling author many times over, with a cult-like following (and I am a proud member because his work on being an artist is that good and we are all artists if we create,) has a new book, The Artists Journey, The Wake of the Hero’s Journey and the Lifelong Pursuit of Meaning.

Here’s a snip from one of the (always short) chapters:

“On our artist’s journey, we move past Resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create.You are an artist too — whether you realize it or not, whether you like it or not — and you have an artist’s journey. Will you live it out? Will you follow your Muse and do the work you were born to do? Ready or not, you are called.”

Are you ready to do the work you were born to do? Pony up a few dollars and get it in your preferred form; Kindle, paperback, or audio book.

The writing is one thing, publishing well requires a proven plan.

“I’m a published author” is a coveted sentence by those who are not. “I'm the author of a successful book that makes me money” even more so — and rare. The reasons many people will long for author status and not achieve it are:

  • the task of writing it seems monumental
  • getting the book in front of the right people is a crap shoot, and
  • we’ve all heard the old saw, “Don’t expect to make money from your book.”

So why bother?

The published author label gives you entrée to all sorts of groups who need speakers. It can serve as a marketing tool to get your message out. It’s possible to make money with you book if you know what to do. And the writing part is made easier when you learn “Your Unique Author Style.”

Your what? Kathryn Kemp Guylay, who was a speaker on my summit last fall, is an expert in all things writing and publishing. She’s just created an ebook, "5 Things You Need to Know to Make Publishing Profitable and Fun".

Nothing to do with writing but everything to do with story

The world of food and chefs still has a draw for me. (For those of you who don’t know me, I was in the food world for about 28 years.) Food and story are siblings in that they both have a way of transcending boundaries, bringing people together, and changing lives. This short TEDx talk by chef Jose Andres is moving, inspirational, and memorable; all of the qualities a good story needs.

Millions of people are without food or water on Puerto Rico after Hurricane Maria and Jose decides he can help. How he manages to feed over 2 million people is not just a good story. It’s a heroic effort by many people, spearheaded by one guy who knew only one thing for sure — people were hungry and he knows how to feed people.

Writing, speaking, story telling, sales
— all have their start in a clear idea of what you want the words to do. And really what we want to do is connect with someone and have them want more of something we have or do, even if it’s just more writing or story telling.

Getting good at good writing takes work, it’s true, and it may not be the work you are meant to do. Don’t torture yourself trying to get it right. Hand it off to someone who came in with the gift of words and save your time and energy for the things that allow you to experience your genius and the attendant feelings of joy when you do.


Be More Marketable is in the business of helping individuals and brands stand out.

Be More Marketable works with 6- and 7-figure businesses on creating powerful copy and savvy launch strategy. If your message no longer feels like you, needs to be said more powerfully, or you lack cohesion among platforms, aka, a brand voice — we’ll partner with you to bring out the unique, the juicy, what matters most to your audience.

Copyright © 2018 Gregory Anne Cox, Be More Marketable. All Rights Reserved.