A landing page has one job and one job only — to get people to take action.
Like join your summit, enter your contest, buy your book, get to know your product or service, sign up for your awesome communications, or fill your virtual event.
Landing pages are often the first step on the way to making sales.
Sales = good.
Money = important.
And wasting money is oh-so frustrating. But if you are spending money driving traffic to a page that doesn’t convert — or don’t want to be that person — here are the two elements you have to get right:
Traffic and Copy
If you’ve drilled down on who needs or wants what you offer, aka the right traffic, you’ve got it half right.
If the copy on the page they land on does not speak to their problem, address their objections, and let them know you are the best solution to their problem, well, sadness, your brilliant offer goes nowhere.
And that money you were counting on? Someone else is counting it.
The copy on your page must be relevant, engaging, educational, or entertaining. And copy that converts is based on research, psychology, and experience writing conversion copy.
Whether you need a shiny, new, conversion machine, aka opt-in or lead capture page…
….you’ve got a page you DIY’d (or paid someone else to write) but your leads are leaving before taking action…
you want to pump up the conversion rate on an existing one…
Scroll through the landing page copy writing and design options below to find the solution to your opt-in page woes.
If you’d rather speak to the human behind all the options, email Greg by clicking this button:
I have now hired Greg more than once.
First, she helped develop my tele-summit landing page.
She works fast and easy to work with.
She wrote the copy and helped me strategize what to put where for conversion.
Best of all, we got a 40% conversion rate on the landing page!